Orgianlly Posted December 10th 2014 by The Book Insider 
Last year, Random House quietly gave away Dan Brown’s bestselling novel, The Da Vinci Code, for free for one week. Millions of readers were unaware of the week-long giveaway.
A select group of readers did take advantage of the promotion, though. They were using BookBub, a daily email that alerts readers to free and deeply discounted ebooks that are available for a limited time. BookBub notified nearly 1 million readers of the free Da Vinci Code deal last spring.
“It’s the Groupon of books,” Dominique Raccah, the publisher of Sourcebooks, told The New York Times about deal sites like BookBub. “For the consumer, it’s new, it’s interesting. It’s a deal and there isn’t much risk. And it works.”
Why did Random House give away a bestselling ebook that usually retails for $9.99? The company’s goal was to hook new readers on Brown’s thrillers and drum up interest in his new book, Inferno. The free ebook even included the prologue and first chapter of Inferno.
“It makes it almost irresistible,” Liz Perl, Simon & Schuster’s senior vice president explained to the The New York Times. “We’re lowering the bar for you to sample somebody new.”
Book lovers have now become practically obsessed with BookBub. In many cases, they’ve downloaded hundreds of books that publishers and authors have promoted on the site............
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